Remember those ads about periods that were deemed “too risque”? Now they’re all over NYC.
Thinx, the company behind the highly-controversial subway ads has fought its way to get approval for their ads. The ads were finally approved by Outfront Media and can be seen in subway stations throughout New York City.
Read the full story here:
These Ads Were Deemed Too Provocative For The NYC Subway
We know an offensive subway ad when we see one, and, in our humble opinion, the above ad from Thinx period-proof underwear does not fit that description. It’s intriguing, yes, and surprisingly minimalist compared to other advertisements we’ve encountered on our morning commute, but in no way is it…
I have to agree that there is a double standard when it comes to the topic of menstruation. Do I think these ads are provocative? No. Do I think these ads are suggestive? Yes, because that is the whole point of ads — to make you think and understand what the product is about.
One more thing I wanted to point out was the ads showed how women struggle through menstruation and this underwear can actually provide more comfort and convenience for women. Frankly, I don’t see anything wrong with it. So I’m really glad Thinx fought for their ads and finally got approval without changes needed.