Into the Gloss is one of our go-to sites for fresh and stylish reads, and Glossier is a cult favorite brand. So it’s no surprise that Emily Weiss, the brain behind it all, is totally life peg-worthy!
15 Ways Into The Gloss Founder Emily Weiss Inspires Us
In 2015, Emily Weiss was named one of Forbes’ 30 Under 30 after she raised $10 million in venture capital funding within a year of Glossier’s existence. I think we can all agree that there’s nothing more powerful and simply inspiring than a woman who knows what she wants in life and stops at nothing to achieve it! Into The Gloss founder Emily Weiss is just that. But if you ask me, what makes Emily such a #GirlBoss is how she refuses to choose between her career and her life. In this day and age, girls like us shouldn’t have to choose between a job and having a family—we can do it all, and do it well! If that’s not enough to make her your new life peg, don’t worry—Emily has got so much more up her sleeve. Just read on!
1. She has a bucket list, and she makes it happen

Photographing Vogue Italia Editor-in-Chief Franca Sozzani? If you’re Emily Weiss, that’s just another item checked off you bucket list. Drive and initiative like this make all the difference, which led Emily to success with Into The Gloss!
2. She rocks at mirror selfies
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On a lighter note, a girl who rocks a mirror selfie is someone you should trust for style and beauty advice. Emily makes neutrals look tres chic!
3. Her #nofilter skin is on point
Through Glossier and Into The Gloss, Emily advocates for all girls showing their true skins and selves. So it’s only right that she practices what she preaches! She’s not afraid to post a #NoMakeup selfie every once in a while.
4. She supports other #GirlBosses
We girls should lift each other up—no one knows this better than the Into The Gloss founder herself. Whether it’s supporting true #GirlBoss Sophia Amoruso’s book or her friends’ next big projects, Emily is here.
5. She stands for what she believes in
Nothing can stop a woman on a mission, but an advocacy (or two!) make her even more unstoppable. From uplifting women everywhere through her makeup to joining the Women’s March, Emily uses her influence for the greater good.
6. Her skincare routine is to-die-for
What’s better than relaxing with a face mask? Masking with your BFF! Emily’s gorgeous glowing skin doesn’t come easy, but a friend can make it so much more fun.
7. She works with the best people
Into The Gloss recently celebrated their 6th anniversary, can you believe it? Emily’s amazing staff gave her hand-written notes—that’s how amazing she is as a boss!
8. She and her husband are #RelationshipGoals
Between building an empire and being an inspiration to girls everywhere, Emily found time to love (and be loved in return). Show this to anyone who says you can’t find true love while pursuing a successful career!
9. She attends the coolest parties
Of course, when you’re one of the biggest names in beauty you get to party with the coolest people, at chic places all over the world. Chanel parties in Paris? Just another day in the life of Emily Weiss.
10. She’s on the pages of our favorite magazines
Tell me, who hasn’t dreamt of being on the pages of a glossy fashion magazine? I sure have. Lesson learned: if you have a dream, find a way to make it happen!
11. Her words are always wise
Speaking of Emily’s purpose, she has a philosophy behind Into the Gloss, Glossier, and everything she does. She’s not just in it for the money or the attention—she wants to inspire, she wants to change the way women live and see themselves.
12. She shares her story and message with the world
While other celebrities use their moments in the spotlight for personal gain, Emily uses her voice to teach and inspire other dreamers and passionate women. If that doesn’t make her your life peg, I don’t know what will!
13. She’s grown Glossier from the ground up
Into the Gloss and Glossier may be huge brands today, but it wasn’t always sunshine and roses. Emily build her businesses from the ground up, which only makes her success even more meaningful!
14. Her squad is equally successful
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If you want to be successful, surround yourself with inspiring and equally driven women. Instead of bringing you down and treating you like competition, they’ll motivate you to be the best you can be! Take it from Emily and her squad of powerful, passionate CEOs.
15. Deep down, she’s just like us
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At the end of the day, our life pegs are human beings too. If you ask me, seeing their laid-back, goofy sides make me like them even more because I know we’re more alike than we think. Emily Weiss is just a normal girl who turned her dream into a reality, and it should motivate us to do the same!
Watch this video to learn more about Emily Weiss and Into The Gloss:
When Emily launched Glossier in 2014, she said: “The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think that’s one of the most difficult things for anyone to do.” She has a lot to teach us driven career women: it’s okay to have big goals, but the road to success is just as important! Just like Emily, you have to be passionate every single day you spend going towards your dreams.
Want more #LifePeg inspiration? Take your cues from Tory Burch!