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Target’s New Partnership Has Everyone Excited

We will be buying EVERYTHING from this line.

Target is teaming up with Who What Wear for a new clothing & accessories line debuting in 2016! Woohoo!

Who What Wear CEO Katherine Power says they’ve been wanting to do a clothing line at Target since the company launched in 2006. This is the first time Target will be partnering with a media company instead of a fashion brand.

The affordable and sure-to-be -fashionable clothing line with retail from $14.99 to $49.99. Much more affordable than past Targets collabs.

As if this news isn’t great enough, it gets better! The line, hitting stores in February, will be the first of FOUR seasonal collections! I think we’re all hoping this becomes a permanent line.

Target Teams with ‘Who What Wear’ on Full-Fledged Fashion Line

(L-R) Katherine Power and Hillary Kerr | Source: Courtesy LOS ANGELES, United States – “We’ve wanted to do a line at Target probably since we started the company in 2006,” says Katherine Power, co-founder and CEO of Los Angeles-based Clique Media, whose properties include WhoWhatWear.com, Byrdie.com and MyDomaine.com.

 

Are you excited for the new Who What Wear line?! (Well of course you are) Share your excitement in the comments below!

Want to learn more about what’s happening at Target?! Read the links below.

These 16 Target Home Decor Finds Will Transform Your Space This Fall

[Quiz] Which Starbucks Seasonal Drink Are You?

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