Drum roll, please… presenting… the new face of Viva La Juicy.
Drum roll please… presenting… the new face of Juicy Couture’s Viva La Juicy fragrance – Victoria’s Secret Angel Candice Swanepoel. Why is this making headlines in the fashion world? It’s not that it’s such a surprise that Candice became a Juicy endorser, but it’s more of the fact that she’s yet another VS Angel Juicy has landed for their campaigns.
There were Behati Prinsloo, Taylor Hill, Martha Hunt and Romee Strijd — all VS Angels who endorsed the I Am Juicy fragrance back in June. Now, it’s Candice. Tomorrow, who knows? Fashionista wonders if this is just a coincidence due to the two brands’ similarities. Then again, it can be intentional that Juicy is indeed in love with the angels. Can we blame them?
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On Thursday, Juicy Couture sent out a press blast announcing that Candice Swanepoel has signed on as the new face of its fragrance “Viva La Juicy.” Swanepoel could sell us adult diapers if she felt like it, so the fact that yet another brand has contracted her to hawk its goods isn’t at all surprising.
BTS: #CandiceSwanepoel x #JuicyCouture “Viva La Juicy” pic.twitter.com/2hMWs223QA
Candice is definitely one of the most gorgeous angels that VS has so I’m pretty sure she’ll do well for Juicy Couture. As for the conspiracy theory here? I don’t think there’s such thing. Juicy is just following where the money is and when it comes to pretty, hip and fun products, who better to endorse them than those gorgeous VS angels.