Everyone is using Snapchat nowadays, even big brands. Millenials are a huge market for most brands and social media is possibly the best way to reach them.
The fashion industry has used this tool brilliantly. Valentino, Stella McCartney, Louis Vuitton, Carolina Herrera and Michael Kors have all used Snapchat to offer behind-the-scenes glimpses of their women’s wear shows in the past 12 months.
To find out how more fashion brands are using Snapchat as a strategy, click below:
Fashion Industry Scrambles to Find a Use for Snapchat
LONDON – Here’s a question: What do looks from the catwalks at New York Men’s Fashion Week, a video of Gigi Hadid singing a duet with Taylor Swift and the latest cover of the annual Hollywood issue of Vanity Fair have in common?
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