Porter Magazine is changing the game with innovative ways to shop, the best spreads you’ve ever seen and articles that will blow your mind.
Lately it feels as if there’s nothing better than scanning and shopping the pages of Porter Magazine. It’s an exceptionally well-crafted magazine with intelligent writing and in-depth views on fashion as well as a digital shopping destination.
When the glossy, poster-like subscription inserts flutter out from its pages, you’ll notice just how much Porter differs from the competition. Like no other fashion magazine you’ve seen before, the paper stock is of higher quality and more substantial; it’s thick and oversized creating the illusion of a print that lies between a catalog and a book. Presented by Net-a-Porter, Porter presents six issues a year with subscriptions including complimentary access to a digital version of the magazine. Exclusive content and gorgeous photography offer impressive insights and direction while highlighting awe-inspiring women from Emma Stone to Marion Cotillard. And while Porter appeals to jet-setting women around the globe from heiresses to C-level executives, its equally appealing to women of all income levels dreaming of the chance to one day hop between the fashion capitals or visit the most desirable vacation spots of the moment.
Every page may be scanned using the Net-a-Porter app to reveal a host of extra content including direct links to company websites, access to exclusive video content, links to related material online, links to view additional products associated with the featured styling or trend, concierge access and more. It’s like watching the director’s cut of a film like Sex and the City or Breakfast at Tiffany’s… there are twice as many indulgences to be had!
First time readers are pleasantly surprised as they realize they may actually shop from the magazine’s pages. Nearly every item in each issue may be shopped via app – including the makeup seen on models in advertisements and items not sold on Net-a-Porter.com. It’s a brilliant move for the most luxurious digital shopping destination to offer fashion to style devotees of differing lifestyles and budgets. The pages are styled with gorgeous products from labels as diverse as American Apparel and Carine Gilson. Every issue presents thousands of potential items to be shopped and Net-a-Porter keeps readers in the loop of new designer shipments with mobile notifications. Of course we can’t shop every day (or so we hear) so Porter’s pages are as inviting for virtual window shopping as they are for filling wardrobes. The content is a well of inspiring text and imagery on beauty, fashion, travel, lifestyle, health and fitness, the arts, female leaders, female role models and more.
Porter Magazine has succeeded in offering up a new way to shop and just in time. This holiday season will be remembered as the first year mobile shopping surpassed purchases made on desktop devices, a trend expected to become the norm with tablets and phones. Throw in inventive story angles, exclusive interviews and magazine contributors that include the likes of Karl Lagerfeld and Jerry Hall and you may find yourself unable to resist.
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