The COVID-19 brought the world to its knees. With business empires shutting down, we see lives come to a standstill. Fashion companies feel the negative impact too. The coronavirus outbreak has led to the closure of fashion stores across the world.
Hard as it may be, the virus does not stop these fashion companies from stepping up to help those hit by the pandemic.
Top Fashion Companies Who Will Restore Your Faith in Humanity Through Their Selfless Efforts to Fight COVID-19
1. Capri Holding
Capri Holding, the owner of Jimmy Choo, Versace, and Michael Kors, joins the fight against the COVID-19 by donating 3 million US dollars.
These donations will benefit organizations from each brand’s home city:
- London (Jimmy Choo)
- Milan (Versace)
- New York (Michael Kors)
The Michael Kors label will further donate another US$ 1 million while Jimmy Choo and Versace labels will additionally give US$ 500,000 and US$ 400,000, respectively.
2. Ralph Lauren
Aside from donating 250,000 masks and gowns, the Ralph Lauren Corporate Foundation also gave 10 million US dollars to the following beneficiaries:
- Emergency Assistance Foundation
- World Health Organization
- Council of Fashion Designers Of America (CFDA)
- Pink Pony Fund
This Italian brand, together with its long time fragrance partner Industrie Cosmetiche Riunite, Lodi, is donating hand cleansing gels. These 75ml gels in recyclable bottles will be distributed to all hospitals through the Italian Civil Department.
Trivia: This is on top of their early February donation to Spallanzani Hospital in Rome.
4. Giorgio Armani
Giorgio Armani was among the first designers to show Coronavirus awareness. The fashion brand donated 1.25 million Euros. The beneficiaries are the institutions and hospitals in Italy:
- Instituto dei Tumori in Milan
- Instituto Lazzaro Spallanzani in Rome
- Luigi Sacco and San Raffaele hospitals
5. PVH Corp
PVH Corp brand, the owner of Tommy Hilfiger and Calvin Klein, is donating 1 million US dollars to COVID-19 Relief Efforts and 100,000 dollars to Solidarity Response Fund.
The fashion company also announced its arrangements of sending out over 2 million worth of PPE to the frontline health workers. The Montefiore Health System is the first beneficiary that receives these PPE.
The fine jewelry brand donated 1 million US dollars to the Solidarity Response Fund to support the frontline health workers fighting the COVID-19 pandemic.
Along with its parent company, Deckers Brands, UGG launched Better Together Initiative. The brands give products and monetary donations amounting to more than 1 million US dollars to the COVID-19 relief efforts.
UGG is also partnering with select hotels that have opened their doors to healthcare personnel and first responders. The workers will have a chance to enjoy luxurious UGG products like cozy slippers and robes.
To help protect the police, health workers, and other COVID-19 frontliners, Chanel pledged to produce over 50,000 gowns and face masks. In addition to this, the fashion company is contributing 1.2 million Euros to French emergency services.
On its website, the fashion brand disclosed efforts in helping fight the Coronavirus. The company commits to:
- make non-surgical masks and gowns
- facilitate the delivery of more than 100,000 surgical masks to U.K. National Health Service staff
- fund the University of Oxford research for a single-dose vaccine
- donate money to various charities across the country
LVMH luxury brand is using its perfume factories to start producing disinfectant gels which will be given to the French healthcare authorities. The conglomerate is also donating 40 million face masks to France to help combat the outbreak.
11. Dolce & Gabbana
The Italian fashion brand donated money to Humanitas University to fund a research project clarifying the immune system’s responses to Coronavirus (SARS-CoV-2).
The Della Valle family, the owner of this luxury Italian brand, expressed their deep gratitude to frontline health workers. The fashion company donated 5 million Euros to support family members who have been left behind by healthcare personnel who died treating COVID-19 patients.
13. Louis Vuitton
In partnership with the Mode Grande Ouest textile network, the luxury brand has re-purposed non-surgical masks to provide to health care workers. The brand, together with its skilled workers, volunteered to produce 100,000 masks a week.
Watch this fashion house from Italiy produce face masks to help out with the crisis in this video from Hindustan Times:
What these fashion companies are doing is inspiring. It also encourages us to help in our own little way.
There are no small deeds in this time of crisis. In fact, this unprecedented time reminds everyone that we are one.
Fashion powerhouses are doing their part. Let us know what role you are playing to join these efforts in fighting this pandemic. Leave a comment below!
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